Under Armour

#IWill

What we did

Under Armour Europe enlisted us to design, plan and execute the retail campaign for their latest product range, Storm. The brief called for something special that would reflect Under Armour’s philosophy for product development.

An innovative and exciting retail concept brought the rain indoors 24 hours a day with a water pump system installed in the shop window.

In just over two weeks, the campaign was designed, produced and installed across seven stores in six cities across Germany and Austria.

Deliverables

  • Retail Design
  • Project Management

Solution

An innovative and exciting retail concept brought the rain indoors with a water pump system installed in the shop window.

In just over two weeks, the campaign was designed, produced and installed across 7 stores in 6 cities across Germany and Austria.

Push the boundaries

For such an innovative product, a couple of mannequins in a window just simply wouldn’t cut it.

Instead we developed an eye-catching concept that hadn’t been seen before and would push the boundaries of what could be built in a confined retail space.

WATER ROLLS RIGHT OFF

The Storm range by Under Armour is produced using an innovative technology called Charged Cotton, which makes the water simply run off your Storm clothing.

See the Storm product in action on youtube.

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