What we did
Red’s True BBQ is a baby born of a passion for all things meaty. Their first restaurant opened in late 2012 and Red’s now has a reputation for full stomachs and meat sweats across the country.
- Responsive website
We built Red’s a new website to keep up with their fast growth. Ahead of their fourth restaurant opening in Nottingham, and more on the cards, Red’s needed something that could handle its rapidly increasing content and traffic.
Red’s have invested a huge amount of time and energy into building the brand offline. So it was important that this was carried through online in both the style of the site and the wider user experience.
The Pilgrimage application is based on Google Maps and allows ‘believers’ to track the progress of the Red’s pilgrims across the US.
Using geotags, they added photos to their journey via Instagram, and posted constant updates direct from Twitter.
Blog posts tell more detailed stories and let the team show off some of the great photography that was captured throughout the trip. truebarbecue.com/pilgrimage.
Always looking good
The About page tells the Red’s story and reinforces their core brand messages.
Full-screen illustrations animate as the user scrolls through the page, giving them a rich user experience.
Loyal Red’s disciple and want to ‘rep’ the brand on the streets? Not a problem! We built an online shop into the website to sell Red’s stuff direct to their loyal believers.
Each restaurant has its own pages with unique menus, contact details and integrated Google Street View, which allows visitors to explore the venues.
Social networks are an important part of the Red’s communication strategy. Its Instagram, Twitter and Facebook pages all have huge followings so it was important that the site integrated with these key channels. Instagram picture feeds are used throughout the site and visitors can easily Tweet or Like their favourite dishes.