What we did
In 2011 the global games company EA Games set about creating a new AAA games studio in Gothenburg, Sweden. To launch the new studio EA required a brand and website to attract the best talent in the industry. Ghost would go on to create the latest version of Need For Speed, the most successful racing video game series in the world. Over 140 million copies of games in the series have been sold to date.
- Responsive Website
The creation of a brand that could compete on the international stage against global gaming giants. The identity was deployed across a huge range of digital and printed material from studio interiors to Xbox game covers.
Alongside the identity a new website was designed and developed positioning Ghost as an innovative and leading game studio to attract the best global talent to Gothenburg.
Our fully responsive website made sure the stunning game artwork of the cars took centre stage and showcasing the future release was a great way to attract global talent.
Studio pages utilising SVG vector graphics, which animated as the user scrolled down the page, ensured nice sharp lines on even the biggest monitors.
Always looking good
Studio pages utilise SVG vector graphics to ensure nice sharp lines on even the biggest monitors which are then animated as the user scrolls down the page.