Adspace

Place Based Video Advertising

What we did

Our brief was to create a friendly stylised animation infographic, demonstrating the USP of the product and explaining the benefits of digital place-based media to advertisers.

Deliverables

  • Storyboarding
  • Character Design
  • 3D Modelling
  • Animation
  • Production
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Solution

The characteristics and nuances of our 3D cast of bespoke characters captured the emotions felt by the target audience when experiencing advertising as part of their everyday lives.

Our simple character design and colour scheme created a clean and fresh look to emphasise each character’s expressions and bring them to life.

Why it works

Our animation style made the Adspace brand stand out from its competitors – the ones that have opted for a traditional infographic consisting of animated numbers and graphs. By using characters in a memorable way, the Adspace brand itself became memorable, as the target audience related to and remembered a short informative story rather than a series of digits and charts.

Result

Adspace saw increased activity and sales on their website through viral distribution of the animation on social networks and also at networking events and expos. The animation gave the Adspace brand a professional, friendly, approachable and memorable feel.

 

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